Variable Data Printing Understanding the Opportunities and Alternatives

Capture3 The Marketing Challenge

Marketing professionals today are faced with tremendous pressure to validate their marketing performance. According to the CMO Council, publishers of “Marketing Outlook 2007,” marketers consider measurement, improved efficiencies, and customer knowledge to be their top challenges. Over the past few years these challenges have impacted the tenure of many Chief Marketing Officers (CMO) in both B-to-B and B-to-C environments. According to a study by executive search firm Spencer Stuart, the average tenure for a CMO was down to 23 months in 2006.

The role of the CMO has also changed over the years. Their influence on an organization, as well as the expectations by other executives, is very high. The Spencer Stuart study found that nearly three-quarters of CEOs and board members consider the marketing organization “highly influential and strategic” in the enterprise, but nearly two-thirds say that their top marketers don’t provide adequate ROI with which to gauge marketing’s true performance. The report was based on interviews with more than 1,200 senior marketers, 300 CEOs and board members, and 35 corporate recruiters.

To be successful, marketing organizations need to implement more integrated marketing strategies and deploy tools that enable them to better track marketing ROI and performance. A key component to their marketing mix must be to leverage direct response initiatives. Direct response campaigns enable marketers to personalize their communications, track their effectiveness, and allow marketers to optimize programs when needed.

HP StorageWorks X1000/X3000 Network Storage Systems

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Power Consumption The Hidden Costs of Copiers and Printers

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Did you know that office equipment is one of the fastest growing electricity uses in commercial buildings in North America? Office equipment consumes approximately 7% of commercial electricity or $1.8 billion in costs to businesses.

Although many organizations are adopting greener business practices, energy consumption due to office equipment and related energy systems, including air conditioning to displace the heat generated from such equipment, is expected to rise. Reducing the amount of this electricity has important environmental and economic benefits. By choosing energy-efficient equipment, purchasers can save a substantial amount on electricity costs, as much as 95% for products such as monitors and printers.

For organizations seeking to purchase printing equipment, understanding power consumption and the role it plays in the environment is critical to maintaining a green workplace—and can have a positive impact on the bottom line. Although many printer manufacturers’ are listening to buyers and beginning to launch products that use less energy, buyers need to understand how energy consumption works to be able to purchase a model that is best suited for their organizational needs and printing output volume.

This white paper will explain how to accurately read printer and copier specification labels so that potential users can calculate the energy consumption the organization will use. It will also provide tips on saving energy and other ways of going green in your business environment.

HP StoreOnce: Reinventing Data Deduplication

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Rather than spending IT dollars on infrastructure and overheads, today’s businesses need their IT dollars to go toward delivering new applications to help them to be more competitive in the business they're in, help them enter new businesses, and to support business transformation. Businesses everywhere are counting on IT to deliver more value to their business. HP believes that IT has the resources to do it. The problem is, because of the sprawl of data and systems, those resources are tangled up in the overheads of legacy architectures and inflexible stacks of IT.

Data explosion is a primary contributor to IT sprawl, inefficiency, and waste. The data growth challenge is particularly acute when looking at how much time and money customers spend in managing data protection processes and the ever growing mountain of archival and offline data. The digital data universe grew to 800 billion gigabytes in 2009, an increase of 62 percent from the 2008 figures, and it doesn’t stop there; the digital data universe is expected to grow by 44 times between 2010 and 2020.1 It’s no surprise then, that a 2010 Storage Priorities Survey. Data deduplication has emerged as one of the fastest growing datacenter technologies in recent years. With the ability to decrease redundancy and so retain typically 20x more data on disk, it continues to attract tremendous interest in response to data growth. However, implementations of first generations of deduplication technology have become extremely complex, with numerous point solutions, rigid solution stacks, scalability limitations, and fragmented heterogeneous approaches. This complexity results in increased risk, extra cost, and management overhead. reported that Enterprise storage managers list two of their three top storage priorities to be related to data protection; namely data backup and disaster recovery. Data deduplication continues to be the likeliest new technology to be added to backup operations, with 61 percent of customers in the storage priorities survey either deploying or evaluating it, and that’s on top of the 23 percent of current deduplication users.

Data deduplication has emerged as one of the fastest growing datacenter technologies in recent years. With the ability to decrease redundancy and so retain typically 20x more data on disk, it continues to attract tremendous interest in response to data growth. However, implementations of first generations of deduplication technology have become extremely complex, with numerous point solutions, rigid solution stacks, scalability limitations, and fragmented heterogeneous approaches. This complexity results in increased risk, extra cost, and management overhead.

This whitepaper introduces and describes StoreOnce software, next-generation deduplication technology from HP that allows for better management, higher performance, and more efficient data protection, while providing IT administrators with a cost-effective way to control unrelenting data growth.

HP Personal Workstations Step-By-Step Instructions for Upgrading Windows Vista or Windows XP Systems to Windows 7

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HP is committed to supporting our customer’s operating system needs. As new operating systems and service packs are introduced, HP engineering teams perform testing to verify compatibility on HP products.This allows our customers to pick the operating system and service pack which best suits their computing environment.

This white paper discusses installing Windows 7 on selected HP products. The document provides basic instructions for the installation process. The information contained in this white paper is current as of the date of publication. It is recommended that you refer to http://www.hp.com/support for the most current files.

These instructions are provided as a courtesy for customers upgrading to Windows 7.

If you need help using a Microsof®t Windows® 7 DVD that was not obtained through the Windows 7 Upgrade Option Program from HP, contact Microsoft: http://windows.microsoft.com/en-us/windows7/help Microsoft supports the Windows 7 software under Microsoft warranty terms. However, HP continues to support your PC hardware under the terms of your PC's limited warranty.

If you received a Windows 7 Upgrade DVD through the Windows 7 Upgrade Option Program from HP and you need assistance beyond these instructions, please contact HP by visiting www.hp.com/go/contacthp.

HP recommends that you back up all user data and burn or locate your system recovery disks before beginning any upgrade or re-installation.

List of Tested Systems

The following HP Personal Workstations are supported for upgrade to Windows 7.

Personal Workstations

HP Z400 Workstation

HP Z600 Workstation

HP Z800 Workstation

HP xw4600 Workstation

HP xw6600 Workstation

HP xw8600 Workstation

HP xw9400 Workstation

GREEN IS GOOD Duplicators and Inkjet Printers Provide Environmentally Friendly Alternatives to Toner-Based Printers and Copiers

Capture Concern about the environment has become a focal point for consumers and business alike. Issues ranging from global warming to renewable energy resources, water quality, recycling, and green building are no longer topics of discussion only among scientists or environmental protection agencies—they have become part of mainstream conversation all over the world.

Initiatives like the U.S. Green Building Council’s LEED® (Leadership in Energy and Environmental Design) Green Building Rating System™, and ENERGY STAR, a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy, also serve to promote energy conservation and green practices. The Academy Award-winning movie, “An Inconvenient Truth,” placed the issue of global warming squarely on tens of thousands of theater and television screens, spurring even greater interest in protecting the environment.

Companies looking to go green are examining every facet of their operations. The good news is that they can choose advanced printing technologies that offer conserve energy, reduce waste, and utilize environmentally friendly inks—and do their part to help protect the environment.

Saving energy is not only good for business, it’s good for the planet. Energy consumption, including production of electricity, has a strong correlation to many environmental issues. Global warming is just one of those concerns.

Communication Color: Redefining the World of Full Color

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We live in a world full of color. Research clearly indicates that color has tremendous power to add impact to communications, boosting recall and influencing opinion. Studies done by Pantone® and the internationally recognized Pantone Institute indicate that “consumers are up to 78% more likely to remember a word or phrase printed in color than in black and white… when color is combined with the written word, it impacts consumers with the triple whammy of greater recall, recognition, and attention.”

Other research backs up these findings. A study by CAP Ventures discovered that full color variable documents also enhanced customer loyalty and retention, generating 34 percent faster response rates, a 48 percent increase in repeat orders, and a 32 percent increase in overall revenues. According to the Institute for Color Research, up to 90 percent of subconscious judgments about a person, environment, or item are based on color alone.

Given these statistics, there is little wonder that, within the domain of copiers and printers, full color technologies offer significant opportunities for growth. Currently, there are 40,000 full color hardware placements and 20 billion copies being generated annually according to CAP Ventures, and these numbers are expected to grow significantly over the next two years.

However, the full color playing field has become crowded with a proliferation of players, prices, and products. This array of choices can make the decision on choosing the most appropriate full color technology a confusing and challenging assignment.

Global Records Compliance: What You Need to Know

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After the global economic and geopolitical turmoil of the past two and a half years, increased regulatory oversight is expected to become the norm. Organizations therefore need to be cognizant of their obligations and execute plans to manage information consistent with the records management, data retention, and data protection requirements across the countries in which they operate. Corporate written policies should address local requirements, keeping in mind that data protection implies obligations to (1) enforce the smart deletion of data and convenience copies as well as (2) prevent the destruction of critical business records due to legal and regulatory mandates. Written policies should also anticipate and plan for potential cross-border data transfer issues that may arise from these data protection and data retention (legal and regulatory) obligations.

Organizations should also have technical protocols in place to enforce these written policies. Operational service-level and cost objectives also demand that organizations seek ways to realize leverage and to have the ability to enforce policies consistently across multiple media and application types.

Adopting a global records management, data retention, and data protection framework and employing technology to enforce these policies into technical protocols will provide cost efficiencies and risk mitigation benefits.

IN THIS WHITE PAPER
This IDC White Paper discusses the impact of the critical records management, data retention, and data protection regulations across key geographies (namely, the United States, the United Kingdom, France, Germany, and Australia). It concludes with recommendations for developing global information governance best practices. Readers should note that providing legal and regulatory information is not legal advice. IDC does not provide legal advice. Readers should consult with their legal counsel experts accordingly.

HP StorageWorks EVA Cluster Virtualized Storage for a Converged Infrastructure

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Infrastructure Convergence is the key to successful IT transformation. Organizations are making a move to a Converged Infrastructure in order to gain higher returns from their IT investments while operating at lower costs under current constrained resources and budgets. One of the key elements to achieve total convergence is to pool your compute and storage resources via virtualization technologies. Recent trends show that many IT organizations are turning to a virtual server infrastructure to help address challenges of improving manageability, availability, and resource utilization. Though they have virtualized their server infrastructure, their storage infrastructure remains
siloed or stranded. This partial implementation of virtualization only in the server infrastructure creates a series of storage challenges that nullifies the benefits of server virtualization.

With your server virtualization solution in place, are you currently finding it difficult to manage your large and complex storage area network (SAN) infrastructure? Are you looking for cost-effective solutions that help you better manage your storage growth and make efficient use of your storage infrastructure? This white paper focuses on describing the main challenges faced by IT organizations that have adopted server virtualization but have not virtualized their storage infrastructure. It then describes how new flexible solutions like the EVA Cluster can be used to unleash the power of your physical storage, and provide you with a more effective storage solution that gets you better business results.

HP Enterprise Virtual Array Cluster Best Practices

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This document defines the “Best Practices” for Enterprise Virtual Array Cluster (EVA Cluster). These best practices are strongly recommended based upon our field experience with the EVA Cluster solution and should be followed as closely as possible. The intended audience for this document is customers and administrators who configure and use EVA Cluster, testers, installers, and troubleshooters of the product.

Introduction and philosophy of best practices
The HP StorageWorks Enterprise Virtual Array Cluster is a bigger and faster product than a single EVA array. It comes with Command View software that makes it simple to manage, saving management time and money, and reduces configuration errors. You can help reduce errors and unnecessary expense by implementing a few best practices and enhancing your EVA Cluster for its intended applications. This paper highlights some basic configuration rules and tradeoffs for enhancing the EVA Cluster for cost, availability, and performance. Getting the most from your HP EVA storage has never been easier.

EVA Cluster can offer ease of use for day-to-day operations. However, the breadth and flexibility of EVA Cluster capabilities coupled with the implementation as a fabric based storage solution introduces multiple opportunities for issues with performance and stability of the solution.

This document is intended to describe practices that HP has learned from field experience that will help avoid issues with performance or stability. However, if a user chooses to operate beyond these best practices, this document describes tools to allow the administrator to pay extra attention to factors mentioned in this document, such as congestion of fabrics and saturation of array controllers. Careful monitoring can help to avoid issues. This document is a “work in progress,” questions, discrepancies areas that need to be clarified and areas where the recommendations do not meet your particular need should be directed to EVACluster@hp.com. It should be noted that this solution is different from the SVSP solution; there are different features highlighted and exposed for each of the products. Therefore this guide should only be used to reference the EVA Cluster solution, likewise refer to the SVSP best practices as a reference for that solution.